It took us 3 years since the pandemic to bring back our annual Halloween party and it felt good to see our community come out dressed and ready to celebrate with us! Team Sweet Threads and @pinanikaparty brought the witchy vibes decorating the store with tons of balloons, witch hats, bubbling cauldrons, a haunted house backdrop, a “movie theatre” showing Halloween movies, and Hocus Pocus-themed sweets & treats!

A few of our friends joined in on the fun by popping up with their Halloween Exclusives from @Camdenandfriends, @char.and.chlo, @summervibesbyvs, and @homeschoolingmoonchildren!

Hocus Pocus cookies baked and designed by @nenastastycakes and @lauras_sweet_treats!

The Best Junior Helpers for our Craft Tables!

Camden & Friends Pop-Up!

Summer Vibes and Home Schooling Moon Children Pop-Ups!

Check out these adorable cuties in costume! Scroll down to find out our winners for our Costume Contest!

Most Creative Costume: Gia with “Purple Rain”

Best Matching Costume: @tehkels with Matching Skeletons

Cutest Family Costume: @_joolsy with Cops & Robbers

Costume winners, please email us at info@shopsweetthreads.com to redeem your prizes!

Team Sweet Threads would love to Thank the community for coming out to our Halloween Bash!

We had a BOO-tastic time!

We always love a good party! Inspired by one of our favorite Halloween books, No Such Things by Ella Bailey, we threw together a Halloween Ain’t Afraid of No Ghost Bash. We loved seeing our visitors get in on all the fun with their creative costumes! Plus customers who shopped at our store got the sweetest little Halloween manicure from Long Beach local Hey, Nice Nails! owners Donne & Ginney and bedazzled their very own witch party hat or pumpkins!. We also had spooktacular treats from Jessi Loves Sugar Cookies and Dipp N Chill.


We can’t forget about the show-stopping puppet performance from Hey Hey Entertainment. He kept the crowd laughing and cheering the whole way through!

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Now onto our most favorite part of our annual Halloween party… the COSTUMES!!



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Are you ready for the winners?! Here we go!

1st Place Winner ($75 Sweet Threads Gift Card)

Barbie Twins

barbie twins

2nd Place Winner ($50 Sweet Threads Gift Card)

Flower Girls

flower girls

3rd Place Winner ($25 Sweet Threads Gift Card)

Baby Lobster


A special congrats to our Halloween costume winners! Please contact us at info@shopsweetthreads.com to redeem your prize!

Thank you to everyone who came to our Halloween Bash! Till next time 🙂

Fashion Mamas presents Kids Fashion Fair

A little fashion and a lot of fun! Last Saturday August 3rd we popped up at Lido Marina Village in Newport Beach for the Kids Fashion Fair presented by Fashion Mamas. Hosted by Fashion Mamas founder, Natalie Alcala, designer Julia Vaughn, New York Times bestselling author and journalist Leslie Anne Bruce, mama to @zooeyinthecity and social media queen Mai Nguyen Miyoshi,  Nikki Bostwick, from the Morning Matcha podcast and celebrity chef Nikki Martin the day was filled with cotton candy, face painting, story time and some of the coolest brands!


Thank you to Fashion Mamas for letting us be a part of their special event 🙂fashionmamas3.jpgFor more information on their next fashion fair be sure to check out fashionmamas.com

Our Vintage Hawaii Kawaii luau with Se Mari Handmade

Aloha friends! We’re so excited to finally share our blog on our biggest pop up to date! On June 9th we collaborated with Ellyn from Se Mari Handmade to throw such a special event. Ellyn is known for her adorable, retro and vintage-inspired kawaii fashion for kids. And what better way to celebrate her new designs than with a little vintage Hawaii Kawaii theme!

To make this popup come to life we worked with Francesca from 50 by 50 Event Design who truly cooked up some magic. Our Sweet Luau had a disco dance floor, tiki bar with the yummiest treats from Sugar Crush Sweets, cutest balloon decorations by Up Up in the Air and so much special, handmade Hawaiian decor from Francesca herself. 




The day started off early as Se Mari’s customers eagerly waited way before opening to get their hands on one-of-a-kind, limited dresses. Her dresses were designed with vintage deadstock fabric that you can’t get anywhere else. Ellyn had made over 70 dresses and they all sold out within minutes of opening! Her fans traveled far and wide to not only snag up these dresses but to also meet Ellyn. While others were meeting and greeting, the kids got to enjoy some hula dancing on our Tutti Frutti disco dance floor and make sweet candy leis. 



The day was just the absolute sweetest. We had so much fun putting this event together and thank everyone for coming to enjoy it with us. A special thanks to Ellyn, Francesca and her partners Up Up in The Air and Sugar Crush Sweets, Allison from @nathan_and_paige who captured all the memories and took all of these incredible photos, our swag bag partners (Parsy and the DateMochi Kids, Dainty LoxSkyn Box, and Liboosha) and the Sweet Threads team for helping everything run so smoothly. 


Now back to the drawing board for our next event! 🙂 


Sweet Threads Costa Mesa Grand Opening

What’s better than one Sweet Threads? Two! We celebrated our grand opening of our brand new Costa Mesa store at The Lab Anti Mall on May 4th with our new neighbor, Prism Boutique.


To start the morning off our customers lined up early to score some sweet swag from brands: Tiny Whales, Mini MelissaSunnylifeBunnies by the BayAngel Dear, Sass & BelleChronicle BooksPleiades DesignsSan Diego Hat and Wunderkin. They were so excited to get swag and see the new store with all the sweet custom decor by Lorem. We made sure to make the day extra special for our customers and mommies celebrating Mother’s Day with sweet treats from Sweet & Saucy and Cheeze Be With You and popups with Seaesta Surf and Rylee & Cru. We can’t forget about the amazing party decor by We Poppin and ball pit by Mesh Kids Co. When the kids were tired of playing in the ball pit, we had a special DIY Cactus Craft Station while mommies were doing the real deal and planting their own cacti right next door at Prism Boutique. To keep the memories alive from our grand opening our customers got to take home the cutest watercolored keepsake from Chasing Linen.


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We thank you from the bottom of our hearts for sharing this special experience with us! We hope you enjoyed all the sweet fun! It takes a lot of hard work to open a store, but we love our customers and love making the shopping experience as sweet as it can be for them. Now on to the next event 🙂


Sweet Threads: Valentine’s Day Gift Guide

What did the blueberry say to her child on Valentine’s Day? I love you berry much! If you love someone, let them know this Valentine’s Day. And don’t worry we got you covered with our curated gift guide for moms, girls and boys! Check it out below and shop under the “Valentine’s Day” tab here.


Looking for something a little more sentimental? We’re also hosting Valentine mini photo sessions with Lily Glass at our Sweet Threads Valentine’s Day party next Sunday, January 27, 2019 from 11 am to 1 pm. Book your session here.


Can’t make it to the shop? All our products are listed on our website with free domestic shipping for orders over $50. You can also email us at info@shopsweetthreads.com and we can help you with an invoice.


valentine mini sessions | lily glass + sweet threads


Our Valentine Event is back!! We will be hosting our fun-filled Valentine-themed extravaganza at Sweet Threads on Sunday, January 27th from 11am to 1pm. This year we are so excited to collaborate with lifestyle + portrait photographer, Lily Glass who has worked with some of our faves like Disney, Oh Joy and Kira Kids! Join us  and get some fabulous portraits of your kiddo while you’re there! Then treat the kids to some of our fun valentine themed craft stations like DIY slime and jewelry bead making! There will also be a sweet treats bar with eatables and drinkables and Heart Balloons for our mini customers (one per child, while supplies last).




Make this years Valentine special and one to remember for your mini with a super adorable Valentine themed mini photo shoot! To reserve your spot, Book your session HERE! **Image galleries will be delivered by Feb. 1st. *Session fees are for a single child but siblings can be added on by clicking on the collection.**

Our pre-purchase packages include:


Standard: $180

  • 5 minute photo shoot session for One Child
  • 5 downloadable Hi-Res digital files
  • *$50 Sweet Threads Credit
  • Includes event activities

Deluxe: $220

  • 5 minute photo shoot session for One Child
  • 10 downloadable Hi-Res digital files
  • *$75 Sweet Threads Credit
  • Includes event activities


Sweet Threads is more than a shop; it’s an experience. We love celebrating and having fun with our customers and we just can’t wait to see you there!


Halloween Carnivàle Costume Party 2018

It’s the sweetest season of the year and we celebrated with hosting our 4th annual Halloween Costume Party, Carnivàle style! It was a ticket of fun to feeling young with loads of cotton candy and mini corn dogs to carnival games and a tattoo booth! We even invited back last year’s caricature artist to capture all your show-stopping  costumes!

It was one blur of fun but here are some memorable images captured by Jeff Zielinkski from the event.





Of course it wouldn’t be a Halloween party without our costume contest! Check out this year’s extraordinary costumes.

Picking just three winners for the most remarkable costumes was tough but we’ve finally come to a decision. Congratulations to our top three winners! Please email us at info@shopsweetthreads.com or call us at 562-439-7933 to redeem your prize.

1st Place Winner Minion Twins

($75 Sweet Threads Gift Card + Kids Boetik Pram Pull Toys)


2nd Place Winner Clown

($50 Sweet Threads Gift Card + Sonny Angels Tote Bag)


3rd Place Winner Star Wars BB8

($25 Sweet Threads Gift Card + Douglas Shark Plush Toy)


It was a day of thrills and chills and I have to thank my team and all of YOU for making it a magical day to remember!

A special thank you to Tamara Zeilinksi for always coming through with your amazing talent to design incredible pieces for our event!









D.I.Y. Halloween Costumes for Kids

diy halloween costumes.jpg

Trick or Treat my friends! The time has come to dress your little one for a great Halloween adventure! Will you be joining us at our Halloween Carnivále Costume Party, October 27 from 11 am to 2 pm here at Sweet Threads? We’re dressing up our store with carnival games, a caricature artist, cotton candy, mini bites and so much more! Plus, show us your best looks and win our Halloween costume contest!  Need a little inspiration? Check out our Halloween ideas below.


Chuga Chuga Boo! We love our little train conductor dressed in a vintage striped shirt, bandana and a newsboy cap.

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Rosie the Riveter

Because girls can do anything they set their mind to! Dress like the feminist icon with a red jumpsuit, bandana, and Dr. Marten boots.


Dorothy and the Cowardly Lion from Wizard of Oz

The perfect duo! We have the essentials for our famous Dorothy, get the headband,Salt Water Sandals, and Toto. While this onesie from Huxbaby is the perfect for our lion to hear his roar!



We’re quite fawn’d of this Deer costume! So easy, just a tutu and some Deer ears!

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We can’t forget about the classic Witch this Halloween! We love this black tutu by Iloveplum, pair it with some Dr. Martens, broomstick, and witch hat for the iconic Halloween look.

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Jester, Strong Man and Clown

Nothing better than a good ‘ole fashioned circus theme! To dress like a Jester, wear an Iloveplum tutu with circus inspired vest, or blouse. While the Strong Man shows off his huge muscles in a Misha and Puff Romper and bootsWe can’t forget about the clown in one of our favorite sweaters.  The handmade hats by Little Blue Olive are the perfect touch to bring the party together.


We hope these outfits help you create your own Halloween look! Don’t forget to come dressed to our Halloween Carnivále October 27thfrom 11 am to 2 pm | Sweet Threads 4812 E. 2nd Street Long Beach, Ca 90803. We can’t wait to see who you’re going to be!