It took us 3 years since the pandemic to bring back our annual Halloween party and it felt good to see our community come out dressed and ready to celebrate with us! Team Sweet Threads and @pinanikaparty brought the witchy vibes decorating the store with tons of balloons, witch hats, bubbling cauldrons, a haunted house backdrop, a “movie theatre” showing Halloween movies, and Hocus Pocus-themed sweets & treats!

A few of our friends joined in on the fun by popping up with their Halloween Exclusives from @Camdenandfriends, @char.and.chlo, @summervibesbyvs, and @homeschoolingmoonchildren!

Hocus Pocus cookies baked and designed by @nenastastycakes and @lauras_sweet_treats!

The Best Junior Helpers for our Craft Tables!

Camden & Friends Pop-Up!

Summer Vibes and Home Schooling Moon Children Pop-Ups!

Check out these adorable cuties in costume! Scroll down to find out our winners for our Costume Contest!

Most Creative Costume: Gia with “Purple Rain”

Best Matching Costume: @tehkels with Matching Skeletons

Cutest Family Costume: @_joolsy with Cops & Robbers

Costume winners, please email us at info@shopsweetthreads.com to redeem your prizes!

Team Sweet Threads would love to Thank the community for coming out to our Halloween Bash!

Fashion Mamas presents Kids Fashion Fair

A little fashion and a lot of fun! Last Saturday August 3rd we popped up at Lido Marina Village in Newport Beach for the Kids Fashion Fair presented by Fashion Mamas. Hosted by Fashion Mamas founder, Natalie Alcala, designer Julia Vaughn, New York Times bestselling author and journalist Leslie Anne Bruce, mama to @zooeyinthecity and social media queen Mai Nguyen Miyoshi,  Nikki Bostwick, from the Morning Matcha podcast and celebrity chef Nikki Martin the day was filled with cotton candy, face painting, story time and some of the coolest brands!


Thank you to Fashion Mamas for letting us be a part of their special event 🙂fashionmamas3.jpgFor more information on their next fashion fair be sure to check out fashionmamas.com

Our Vintage Hawaii Kawaii luau with Se Mari Handmade

Aloha friends! We’re so excited to finally share our blog on our biggest pop up to date! On June 9th we collaborated with Ellyn from Se Mari Handmade to throw such a special event. Ellyn is known for her adorable, retro and vintage-inspired kawaii fashion for kids. And what better way to celebrate her new designs than with a little vintage Hawaii Kawaii theme!

To make this popup come to life we worked with Francesca from 50 by 50 Event Design who truly cooked up some magic. Our Sweet Luau had a disco dance floor, tiki bar with the yummiest treats from Sugar Crush Sweets, cutest balloon decorations by Up Up in the Air and so much special, handmade Hawaiian decor from Francesca herself. 




The day started off early as Se Mari’s customers eagerly waited way before opening to get their hands on one-of-a-kind, limited dresses. Her dresses were designed with vintage deadstock fabric that you can’t get anywhere else. Ellyn had made over 70 dresses and they all sold out within minutes of opening! Her fans traveled far and wide to not only snag up these dresses but to also meet Ellyn. While others were meeting and greeting, the kids got to enjoy some hula dancing on our Tutti Frutti disco dance floor and make sweet candy leis. 



The day was just the absolute sweetest. We had so much fun putting this event together and thank everyone for coming to enjoy it with us. A special thanks to Ellyn, Francesca and her partners Up Up in The Air and Sugar Crush Sweets, Allison from @nathan_and_paige who captured all the memories and took all of these incredible photos, our swag bag partners (Parsy and the DateMochi Kids, Dainty LoxSkyn Box, and Liboosha) and the Sweet Threads team for helping everything run so smoothly. 


Now back to the drawing board for our next event! 🙂 


Sweet Threads: Valentine’s Day Gift Guide

What did the blueberry say to her child on Valentine’s Day? I love you berry much! If you love someone, let them know this Valentine’s Day. And don’t worry we got you covered with our curated gift guide for moms, girls and boys! Check it out below and shop under the “Valentine’s Day” tab here.


Looking for something a little more sentimental? We’re also hosting Valentine mini photo sessions with Lily Glass at our Sweet Threads Valentine’s Day party next Sunday, January 27, 2019 from 11 am to 1 pm. Book your session here.


Can’t make it to the shop? All our products are listed on our website with free domestic shipping for orders over $50. You can also email us at info@shopsweetthreads.com and we can help you with an invoice.


valentine mini sessions | lily glass + sweet threads


Our Valentine Event is back!! We will be hosting our fun-filled Valentine-themed extravaganza at Sweet Threads on Sunday, January 27th from 11am to 1pm. This year we are so excited to collaborate with lifestyle + portrait photographer, Lily Glass who has worked with some of our faves like Disney, Oh Joy and Kira Kids! Join us  and get some fabulous portraits of your kiddo while you’re there! Then treat the kids to some of our fun valentine themed craft stations like DIY slime and jewelry bead making! There will also be a sweet treats bar with eatables and drinkables and Heart Balloons for our mini customers (one per child, while supplies last).




Make this years Valentine special and one to remember for your mini with a super adorable Valentine themed mini photo shoot! To reserve your spot, Book your session HERE! **Image galleries will be delivered by Feb. 1st. *Session fees are for a single child but siblings can be added on by clicking on the collection.**

Our pre-purchase packages include:


Standard: $180

  • 5 minute photo shoot session for One Child
  • 5 downloadable Hi-Res digital files
  • *$50 Sweet Threads Credit
  • Includes event activities

Deluxe: $220

  • 5 minute photo shoot session for One Child
  • 10 downloadable Hi-Res digital files
  • *$75 Sweet Threads Credit
  • Includes event activities


Sweet Threads is more than a shop; it’s an experience. We love celebrating and having fun with our customers and we just can’t wait to see you there!


Halloween Carnivàle Costume Party 2018

It’s the sweetest season of the year and we celebrated with hosting our 4th annual Halloween Costume Party, Carnivàle style! It was a ticket of fun to feeling young with loads of cotton candy and mini corn dogs to carnival games and a tattoo booth! We even invited back last year’s caricature artist to capture all your show-stopping  costumes!

It was one blur of fun but here are some memorable images captured by Jeff Zielinkski from the event.





Of course it wouldn’t be a Halloween party without our costume contest! Check out this year’s extraordinary costumes.

Picking just three winners for the most remarkable costumes was tough but we’ve finally come to a decision. Congratulations to our top three winners! Please email us at info@shopsweetthreads.com or call us at 562-439-7933 to redeem your prize.

1st Place Winner Minion Twins

($75 Sweet Threads Gift Card + Kids Boetik Pram Pull Toys)


2nd Place Winner Clown

($50 Sweet Threads Gift Card + Sonny Angels Tote Bag)


3rd Place Winner Star Wars BB8

($25 Sweet Threads Gift Card + Douglas Shark Plush Toy)


It was a day of thrills and chills and I have to thank my team and all of YOU for making it a magical day to remember!

A special thank you to Tamara Zeilinksi for always coming through with your amazing talent to design incredible pieces for our event!









Sweet Threads presents City Kids at the Plaza AW18 Lookbook

Don’t you love when books spark your imagination? Inspired by the the book,  Eloise , we took our AW18 lookbook through the life of city kids living at a plaza. Check out our fall look book styled with some of our favorite autumn/winter collections by Mayoral, Wild Wawa, Little Cotton Clothes, Rylee & Cru, Hux Baby, Wunderkin, Hello Bows Handmade and more.  We had a grand ‘ole time taking these photos and we hope you enjoy them just as much as we do!



Precious Moments

Who doesn’t love the holiday season especially in the city?! All the good treats, lights and moments spent together. We think the Mayoral collection is sweet perfection for all the quality time with loved ones. It’s time to cherish the memories!




It’s not just a condiment, it’s fall’s favorite color! Pants, tights, dresses, bows and more. We’re so excited to crush all those fall leaves in this color palette.



Sweater Weather

The temperatures are dropping, which means it’s time for sweater weather! Shop our coziest and warmest outerwear for your little ones.




People say the French always do fashion better, so we’re taking a little inspiration from them and adding a touch of modern flare. Check out the looks with our new favorite chic hat!





Kids Who Brunch

The best way to catch up with friends in the city is over brunch of course! Tis’ the season for good food, friends and fashion!


Shop the Collection HERE

       Photography Jennifer Tapia Photography

Creative Direction Shella Garcia

Wardrobe Stylist Jaimie Lor

Stylist Assistant Judy Jaynes

Set Designer Tamara Zeilinski


Annabelle Aguilera

Elias Copley

Arden Cross

Liam Fonseca

Story Mae Goss

Seika Ito

Lennox Limon

Jude Neil

London Regan

Brooklyn Regan

Austin Regan


Special Thank You to the team:

The vision for this shoot could not have been achieved without the hard work and collaboration from the team, kids and parents! Thank you to Jennifer Tapia and Team Sweet Threads for all the hard work you put in to prepare for this shoot! This day could not have gone any smoother! To all the adorable children and parents, thank you for making this a photoshoot to remember! 

xo, Sweet Threads










Beijo’s Disney Session

We loved working with one of our favorite party planners! Have you seen this adorable Beijo’s Disney themed photoshoot? Featuring mini outfits from our Paush collection and balloons from Wild Child Party and much more, these photos just make you eagerly want to plan your next Disney themed party. From delectable eats to colorful balloons and intricate details, this shoot nailed everything to a T. Check out some of our favorite shots as well as details below:









Design/Styling – Beijos Events
Photographer – Lyndsey Yeomans
Balloons/Tabletop/Venue – Wild Child Party
Florals – Mulberry & Moss
Calligraphy/Cocktail Stirrers/Invite – Poppy Jack Shop
Desserts – Sweet & Saucy Shop
Kid’s Clothing – Paush Mini from Sweet Threads
Kid’s Accessories & Styling – The Daydream Republic


Sweet Threads is your one stop boutique for the most fashionable children’s essentials. From clothing, toys and accessories alike, we carry the best fashion from our carefully selected brands. Our store front is local to long beach but our website carries most of our product as well.

Can’t find what you’re looking for? Let us help you! Feel free to shoot us an email at info@shopsweetthreads or give us a call at (562) 439-7933 and someone from our team will be glad to help you with size or style inquiries.

Gift Guide: Story Time With Dad

The lingering question to plague the entire month of June rests here: What do you gift the man that seemingly has it all? The Sweet Threads team has come up with the simple answer that keeping it simple and meaningful is best. One of our oldest favorite memories is being read to before bed by Dad. So if you have a little one that loves a good storytime, here are some of our favorite books to share with Dad.

See something you like? Here are the links to all the books listed above for you to purchase straight from our online shop:

With My Daddy $18

How to Surprise Dad I love Dad $17

I Love Dad $9

My Dad is Amazing $8

From Father to Father

Tell Me a Tattoo Story $17

Tough Guys Have Feelings Too $18

Sweet Threads is your one stop boutique for the most fashionable children’s essentials. From clothing, toys and accessories alike, we carry the best fashion from our carefully selected brands. Our store front is local to long beach but our website carries most of our product as well.

Can’t find what you’re looking for? Let us help you! Feel free to shoot us an email at info@shopsweetthreads or give us a call at (562) 439-7933 and someone from our team will be glad to help you with size or style inquiries.