Rylee & Cru is here! Come and shop in-store today or shop online tomorrow 2/22 at 9am PST at www.shopsweetthreads.com!
Rylee & Cru is here! Come and shop in-store today or shop online tomorrow 2/22 at 9am PST at www.shopsweetthreads.com!
‘Tis the season for sunny days and spring bashes. Inspired by all things that make us happy in the warm months of new beginnings, Paush’s Spring Collection is sure to get you dreaming of ice cream, rainbows, bunnies, and pastels in all ends of the spectrum.
Los Angeles based photographer, Mary Costa perfectly captured the whimsical essence of Paush while children’s stylist Heather Rome added a fun and creative take to the overall creation of the look book.
Printed Heart Rompers sizes 9/12m to 4T | $68
Printed Tie Rompers sizes 3/6m to 6 | $56
Printed Heart Overalls sizes 9/12m to 6 | $64
Printed Pinafores sizes 9/12m to 6 | $68
Huge thanks to our adorable mini models Zola Zielinski, Sophia Valles, Ever Nelson and Aubrielle Richardson for bringing all the cuteness on set as well as their parents who tagged along for a fun-filled day of dress up!
Bunny from Little Horse on the Prairie
Party Hats by Poshahoolie
Party Honey Combs from Wild Child Party
Interested in getting your hands on pieces from this look book? Please email firstname.lastname@example.org for all business inquiries.
Here at Sweet Threads, one of our favorite children’s clothing designers is Kelli Murray, founder of Rylee and Cru. Her designs are inspired by her own children, with a unique mix of vintage colors and modern graphics. Every piece is dyed by hand, which gives them a soft, wearable feel right out of the box. Her pieces are comfortable and make for easy wearing that’s perfect for mama and baby.
We had the awesome opportunity to communicate with Kelli and ask her some questions about Rylee and Cru and her inspiration.
Shella Garcia: When did you know you had a knack for your creative side?
Kelli Murray: For as long as I can remember really. I’ve always been the creative one in my family. Growing up, I loved arts and crafts and my grandmother taught me how to sew at a very young age. I remember in high school starting my own “business” where I handmade custom skirts for all my friends. I guess that was my start in entrepreneurship! I ended up going to college at the Fashion Institute of Design & Merchandising, and worked as a graphic designer and merchandiser for a clothing company for 6 years before having kids. Once my daughter arrived, I decided to go freelance to pursue my illustration work more full-time (which is something I always did on the side). I always had it in the back of my mind that I would one day merge my passions in illustration and fashion design and start a children’s clothing line of my own….and here we are!
Shella: Where does your inspiration come from?
Kelli: I am constantly inspired by nature, by other creative people in my life, by vintage story books, and minimalist design.
Shella: What’s been the biggest struggle with running Rylee and Cru?
Kelli: Rylee and Cru got started with a bang. I remember being shocked at how quickly we sold through our very first collection. I was so nervous about how sales would go and if this would be something I could actually make a living doing, but after experiencing the success of that first season, my confidence was boosted tenfold. I knew we were onto something. The struggle all along has been trying to keep up with all the different factors that go into designing and developing a complete collection, while also being a mama to two small kids. It’s SO much work. More than I think I was prepared for, even after having worked in the fashion industry for years. When it is your own company, it’s just different. Everything holds so much weight, and for me, it’s all a reflection of who I am. I juggle a lot of roles, from design, to tech packs, to fittings… communicating back and forth with our factory, coordinating photo shoots, creating lookbooks, attending tradeshows and keeping up on social media…. It’s a lot, but I wouldn’t trade it for anything.
Shella: Are there any hardships or challenges that you had to overcome that turned into a success?
Kelli: Well, the brand just turned 2 years old this November, so I feel like we are still growing and learning so much. One of the biggest challenges so far has been regarding production. It’s tough when you go through all the steps of designing something you envision, only to see it produced not entirely the way you expected. I remember in the very beginning sometimes just wanting to give up because we just couldn’t seem to get it right with the factory, and as a designer it was so discouraging. Still to this day, we have ups and downs, successes and failures, and with each of them, there is a chance to learn and get better. I feel like that is the outlook I have now. It’s never as easy as it seems… there will always be bumps along the way and mistakes made, but as long as I learn from them and keep pushing on to reach to my goals, there will be fruit in that.
Shella: When you started, how many people were on the team and how many are there now?
Kelli: It was just me and my husband in the beginning. Mostly, just me, with his support! Now we have a mighty team of 5, two of which are my husband and my dad! You can definitely say it’s a small family business.
Shella: Are you hiring? And if yes, what positions are you looking for?
Kelli: Not currently. The next hire will definitely be an assistant designer for me though. We are just not quite there yet.
To see more of Kelli’s awesome designs, check out her pieces on our online shop. And if you’re looking for inspiration for adorable outfits, follow Kelli on Instagram @ryleeandcru. We can promise you, you and your little ones will love these looks!
This year we had the pleasure of joining our shop neighbors in hosting our first Halloween Broadway Bash! We truly enjoyed seeing all the families come through dressed in their costumes. We were pretty impressed with the creativity that went into them. Choosing a costume winner was definitely not easy. Check out some of the costumes below and pick out your favorite. :o)
It’s pretty hard to choose right?! The costumes keep getting better and better and they have definitely made our job hard. So at last, we have picked the winners. Congratulations to….
Leo as Edward Scissor Hands
Maya and Fernando as Ice Cream Man and Ice Cream
Please contact us at email@example.com to redeem your prize!!
THANK YOU again from all of your small shops and businesses on Broadway in Long Beach for making our Halloween this year a memorable one!
To book, take a peek at the details below. Spaces are LIMITED!
Saturday, October 8, 2016
$350 Package Deal includes:
*Photo set styling by @planningpretty
*30 minute session
*Up to 4 ppl, additional fee for larger families
*20 – 30 edited hi-res digital files with a print release
*$100 Sweet Threads shop credit
*$50 Planning Pretty shop credit
Visit the link HERE and pick your time slot.
FD Studio in Downtown LA
Have you ever stepped into an adorable children’s boutique, just to think, “I can’t afford anything here!”? We understand your frustration. You want those beautiful, on-trend fashions for your little ones, without breaking the bank. That’s why we’ve put together some of our favorite summertime looks that won’t cost you a penny more than $75. With these fun outfits, you can dress your kiddos with style, without dealing with an outrageous price tag.
Floral Fun For $46
Whether you buy this outfit for your own baby girl or as a newborn gift for a friend, this ensemble is adorable! The Floral Tie Romper by Young & Free boasts beautiful colors and a girly floral pattern. Add a Petite Léa Bow by Pitchoun Designs for an extra pop of color. Of course, this look wouldn’t be complete without an adorable pair of jelly shoes. These Sun Peach Jelly Shoes by Sun Jellies are the perfect addition to this pink and red color scheme. This to-die-for outfit, including the fun accessories, will only run you $46.
Summertime Chill For $70
Every little boy wants to be comfortable when summertime rolls around, but we know you would still like your kiddo to look stylish. So, we found the perfect outfit for you! This comfy Dylan Tee in Blue by Lennon + Wolfe is incredibly soft and made right in LA. Pair that with these Fleece Shorts by Bobo Choses and you’ve got one comfy kid. But this look wouldn’t be complete without some Mirrored Sunnies by Teeny Tiny Optics. It’s the perfect summer outfit for only $70, and your kiddo can enjoy a relaxed and fashionable summer.
Pretty and Classy For $68
Every little girl needs a fun, fashionable outfit that’s also comfortable enough to wear everyday. This magnetic blue dress, The Leo by Alice + Ames, is the perfect addition to any little girl’s wardrobe. We have to warn you though, once your little one tries this on, she might never take it off! The twirly skirt will make her feel just like a ballerina. Add an adorable Pastel Floral Hand-tied Bow Clip by Free Babes and this is the perfect pretty and classy ensemble. For even more fun and flair, add these Kylie Sunglasses in White by Teeny Tiny Optics. The entire look only costs $68.
Comfortable and Cool For $75
Boys love to feel comfortable and cool, and what better way to show their fun side than with a cute graphic tee and stylish sunglasses? This Peace in Paradise Muscle Tee by Children of the Tribe shows off his fun side, while he enjoys the 100% cotton fabric. Pair that with these Bestival Drawstring Shorts by Children of the Tribe and Mirrored Sunnies by Teeny Tiny Optics and this becomes one hip look. We can promise your boy will love running around in this comfy, on-trend outfit. And you can get it all for only $75.
Enjoy seeing your children in on-trend outfits, without emptying your wallet. Every collection here won’t cost you a penny over $75. For more fashionable children’s clothes, stop by Sweet Threads online. And for even more on-trend looks and ideas, check out our Instagram @shopsweetthreads.
The Fourth of July is all about friends, good food, and adorable outfits! It’s time to wear red, white, and blue to get in the patriotic spirit. Lucky for you, we here at Sweet Threads have found some amazing outfits for your little ones that are perfect for the holiday. So grab a sparkler and a hot dog, and enjoy these patriotic gems.
For that truly vintage feel this Fourth of July, look no further than our Sailorette Rompers in Blue and Red. Inspired by vintage designs and sailor collars, these pieces are sure to make your little stand out this holiday. Or go with our Ruffle Bikini Playsuit in Americana Stripes for a fun, girly look that is perfect for the Fourth.
This Yeah, America Tank by Prefresh was made with boys in mind. These tanks are comfy and perfect for running, playing, and handling fireworks. Dressing the boys up for the Fourth might be a challenge, but not with these fun tops. Plus, everyone will get a kick out of the playful graphic.
Crew & Lu has some adorable pieces for this Fourth of July. The girls will look smashing in this on-trend, high-waisted Patriotic Two Piece Swimsuit. If you’re Fourth does not include water, try their Red, White, and Blue Tie-Back Dress, it’s the perfect outfit for the holiday. Can’t you just see your little one waving sparklers in the air and wearing this adorable outfit?
Let your kids show their patriotic sides with this American Flag Tee from Kira Kids. It’s made from 100% organic cotton, so you know it’s comfy. Or if a dress is more your little’s style, try their American Flag Tank Dress. Your little ones will be dressed for comfort and style this Fourth of July.
The Fourth of July wouldn’t be complete without some adorable swimsuits. This Blue and White Polka Dot Retro One Piece is perfect to show off your little’s patriotic spirit and adorable style. Or if you’re looking for a two piece, try the Itsy Bitsy Teeny Weeny Red and White Polka Dot Bikini. With either style, your kiddo will look fabulous for the holiday.
Just in case your kiddos need some patriotic shoes this Fourth of July, we’ve got you covered. Enjoy Salt Water Sandals in Red, White, or Blue. These shoes are versatile and waterproof. So, you don’t have to worry when the big kids pull out the squirt guns!
If you’re looking for a simple piece to complete your kiddo’s wardrobe this holiday, Ultra Violet Kids have the tops you’re dying for. The Flutter T Red Stripe Shirt will match perfectly with a pair of adorable white shorts. Or the Tie Tank Red Stripe Shirt might be more your little’s style. Add a blue skirt, and your little one is ready to party.
What screams Fourth of July more than denim and stars? That’s why we love this Denim Chambray Dress by Floatmini. Not only is it adorable, it’s also comfortable and your little one will be happy to run around in this dress all day long. Dressing up for the holiday doesn’t have to be a drag with this fashionable dress.
The Fourth wouldn’t be complete without adorable accessories, and Milk & Soda has everything you’ve been searching for. From the classic Minnie Stars Denim Headband to the Stripe Denim Headband, they have something to match any style. Not really into headbands? Try their Stripe Denim Scrunchies for a more casual look. We haven’t forgotten about the boys! This adorable 2 Tone Check Red/Navy Bow Tie is the perfect accessory to complete your little guy’s look.
Enjoy the Fourth this year with amazing outfits and lots of fun! For more great style advice, check out Sweet Threads online, or find some inspiration on our Instagram @shopsweetthreads. Happy Fourth of July!